by Scott McNealy
July 1999
Power of Now is about the future. It
is a book that details an emerging
trend that will affect all of us, in one
way or another, as we progress
through the 21st century. It is a book
about business, about speed, about
competition, about technology, and
about success in an increasingly global
networked society.
I first met Vivek Ranadivé more than
10 years ago, when he called to ask if
he could borrow a workstation (he
still hasn't given it back). At the
time-the early 1980s-Sun was still a
young company, even by Silicon
Valley standards, and the Internet,
UNIX, personal computers, even
networks, were all relatively unknown
technologies. The future was beyond
our greatest expectations. Today,
technology has become vital to the
speed and performance of business.
How the "event-driven" enterprise
works-its technology, its culture and
organization, and its business
practices-are what Vivek describes in
this book.
The systems Sun and TIBCO first
installed together were for the
investment banks, which represent a
sector of the financial industry that has
the most demanding requirements of
any industry I've encountered. All
industries have mission-critical
requirements, but the pace, pressure
and vast sums of money flowing
through the systems of the world's
largest investment banks and financial
trading firms add a unique drama -
and impact - to their technology
requirements.
What we observed in that high-paced
and high-stakes world has now begun
infiltrating the halls of businesses
everywhere-the extensive use of
high-speed IP networks, powerful
desktop computers, real-time
information, and integrated information
across many systems and sources -
are now increasingly the requirements
of all businesses across all industries.
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Almost every significant
business today is concerned about reducing the time it takes to accomplish
a business transaction or bring a product to market. Processing customer
orders in real-time, over the Internet or over the telephone, and being
able to tell your customers instantly the status of their orders, has
become almost commonplace.
Customers are demanding that everything be done faster-without sacrificing
quality-they want what they want right away. At the same time, customers
continue to demand more.
This obsession with speed and efficient business processes has only been
further exaggerated by the emergence of the Internet. Technologies such
as the Java platform and increasingly "intelligent" mobile devices, like
cell phones, pagers, set-top boxes - even home appliances - are distributing
computing power throughout all aspects of our lives. Sun's development
of Jini is about extending Java to enable communications between all types
of computing devices. With Jini, a laptop can plug into a network and
immediately begin using "services" on that network, like printers. Functionality
goes beyond mere plug-and-play and becomes "plug-and-work." But with all
this connected computing power comes information. The Internet and the
technology to integrate applications and computing devices will eventually
mean complete information access and integration across the globe for
business and personal use.
The new technologies that extend the reach and power of the computer
and the network generate new possibilities for business. Those who can
take advantage of these capabilities will benefit; those who can't will
fail. It's really that simple.
Vivek's book is a great-read. His topic is timely and one which I believe
will resonate with anyone trying to come to terms with how best to compete
in this age of globalization, ubiquitous technology, and increasing competition.
Being event-driven, you will find, involves more than simply employing
technology to create real-time operations. Being event-driven means you
have the tools, the mindset, and the organizational structure that enables
you to do the right thing at the right time.
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