Contents | Chapter 1
| 2 | 3 | 4
| 5 | 6 | 7
| 8 | 9 | 10
Leadership and Organization
- The Star System
- Compensation, Partnership, and Ownership
- The Mission Statement: Guiding Star
- Tips on How to Lead by Following
- The Ecosystem: Competitors, Customers, and Partners
- Competitors: A Fine Distraction
- Customers and the Many Markets Inside Each One
- Partners and Allies: Learning from Hollywood
A "star" in an event-driven company is a worker, regardless of official rank, who creates superior customer value by combining personal skill sets with the advantages of event-driven information to anticipate a customer's need (often before the customer realized the need) and then fills this need with the most inventive, highest-quality product or service at the highest possible margin.
Contemporary companies shy away from brilliant-but-difficult types. They pride themselves on assembling team players, who, I suppose, produce a pleasant Muzak hum. But I believe an entire organization is galvanized to excellence by the presence in its midst of great jazz soloists, who are constantly inventing ways to satisfy their customers. Yes, great soloists may have some foibles, and they may sometimes be hard to take. But I've yet to see a statue erected to honor an anonymous member of the horn section. As we will see, it is the leadership's job to keep all of the "soloists" moving forward toward a common intent.